Although many older music fans downplay the significance and artistic credibility of the genre, southern rap-created by an MC, or rapper, and a DJ, or producer-has emerged as a primary motivator in the youth market, influencing fashion, language, the mass media, and other facets of commercial and popular culture. A regional response to the then-burgeoning East and West Coast hip-hop scenes, purveyors of southern rap simultaneously surfaced in cities ranging from Atlanta and Miami to New Orleans, Memphis, and Houston. Southern Hip-Hop Week: Day 3 – Hip-Hop and Rap from the NESCīeginning in the late 1980s, southern hip-hop and rap effectively trumped contemporary R&B as the foremost popular urban music trend.
This article, by Andria Lisle, originally appeared in the 2008 Music volume of The New Encyclopedia of Southern Culture.
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